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Goodby, Silverstein & Partners, the shop that created the iconic Budweiser Lizards, has been dropped from the Anheuser-Busch agency roster after nearly 15 years with the brewer.
The San Francisco-based Omnicom Group shop attributed the split to cost cutting at the InBev-owned client and a broader reduction of the brewer’s agency roster.
“We’re sad to lose the Anheuser-Busch business,” said Jeff Goodby, agency co-chairman. “We’ve been working together for a long time — a longer relationship than most in this business.
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