Anheuser-Busch Backs U.S. Olympic Team

CHICAGO Anheuser-Busch has extended its sponsorship of the U.S. Olympic Team through the 2008 games.

As “official beer sponsor,” the St. Louis brewery will use the five-ring Olympic logo in Team USA-related marketing for the 2006 winter games in Torino, Italy; the 2008 summer games in Beijing, China; and the 2005 and 2007 Pan-American Games. A-B is already the official beer sponsor for the 2004 summer games in Athens.

The company will also be the exclusive malt-beverage advertiser on the telecasts of all those games on NBC and its related networks. In addition, the brewer will be the official beer sponsor of the 2006 Olympics in Torino, the first time the company has sponsored the games outside the U.S.

“Anheuser-Busch has been a proud sponsor of the USOC since 1984, and we’re thrilled to continue supporting America’s best athletes in their pursuit of winning a gold medal,” said Tony Ponturo, vice president of global media and sports marketing for the company, in a statement. “Throughout history, the Olympic Games have captured some of the most remarkable and memorable moments in sports, and Budwesier and Bud Light are honored to be a part of these events as an official sponsor.”