Angry Birds to Get 'Annoying' Friend

Orange Web series to build brand

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Angry Birds, the cute game turned burgeoning brand, is proving that there is money to be made in the real world for inexplicable virtual sensations. Creators of the hit Web series "The Annoying Orange" have been paying attention.

The Annoying Orange series follows an orange (as in the fruit) with a love of heckling as it lambasts other traditionally inanimate objects, such as other fruits, juice boxes, dough, and butter. The series has enjoyed more than 650 million views on YouTube and creators are hoping to turn viral success into a more lasting product-licensing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in