Anderson Departs LMS/Marc

Executive vice president and general manager Bruce Anderson has left LMS/Marc here after six years to pursue consultancy opportunities in the Metroplex.
Anderson, who provided operational and client support services at LMS/Marc (formerly Larkin, Meeder & Schweidel), is now operating his one-man Anderson Consulting to work with two clients: Lone Star Park in Grand Prairie, Texas, and D Magazine’s upstart publication, Business Dallas.
“People sometimes come to these forks in the road,” said Anderson, 47. “[LMS/Marc] is doing just fine without Bruce Anderson, and I have a whole new opportunity that’s very exciting.”
Although Anderson said he had designs on becoming a principal at the agency, he said the new ownership stratum created by Larkin’s January merger with Marc Advertising of Pittsburgh was not a major factor in his decision.
“They did not offer me an equity position going forward, and even had they offered me one, I’m not sure what I would have done,” he said.
Anderson is a 25-year agency veteran who came to Larkin, Meeder in 1992 from Oklahoma City-based Ackerman McQueen. He broke into advertising at former Dallas shop Tracy-Locke with LMS/Marc president and chief executive officer Carl Larkin in the early 1970s.
“Bruce had new goals, and after a long, successful career, he wanted to leverage his strengths [in other areas],” said Larkin. Larkin said the $86 million shop does not plan to replace Anderson, with his duties now handled by Larkin, executive vice president and chief operating officer Bill Meeder and senior vice president Steve Bullock.
Anderson’s Lone Star Park work reunites him with G.W. Hail, another former Ackerman McQueen executive who now serves as marketing and sales director at the racetrack.
Business Dallas, a monthly publication, launches this week.