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CHICAGO Andersen Windows has tapped independent agency Gabriel deGrood Bendt to handle a creative project after a review, the company has confirmed.
A client reprepresentative would not disclose the scope of the assignment. Andersen spent about $30 million on advertising last year, according to Nielsen Monitor-Plus.
The Minneapolis agency has been initially tasked to create a national brand campaign for the Bayport, Minn., company, according to the Andersen rep, though sources expected the project to develop into a long-term relationship.
“We
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