Of and for the People: Georgia Power Is on Their Minds in TV Ads

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Georgia Power shines the spotlight on the people behind the Atlanta-based regional utility in a television campaign breaking Aug. 10 throughout its home state.
Four 60-second spots, created by Pollak Levitt Chaiet here, seek to position Georgia Power as a company that cares–an image it hopes will build loyalty among its customers when deregulation of the utility industry ushers in competition.
“The spots highlight [Georgia Power’s] accomplishments as an energy leader by communicating through the eyes of employees and customers,” said Pollak Levitt Chaiet senior vice president and creative director Andrƒ Nel, who joined the shop last fall from The...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in