And 1 Has Fast-Breaking TV

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Upstart basketball sneaker and apparel brand And 1 attempts to cement its in-your-face equity with the first television spot starring recently signed endorser Latrell Sprewell. The commercial, from Crispin Porter & Bogusky in Miami, breaks this week.
After signing Sprewell in early April, company officials said they had no plans to use him in TV ads.

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