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AMELIA ISLAND, Fla.-Agency reaction was mixed last week to the American Association of Advertising Agencies and Association of National Advertisers’ proposed study of whether ad shops should become part of the client organization. The study will also look at fostering more cooperation between the two lobby groups.
The ANA floated the idea last fall. Burtch Drake, president and chief executive officer of the 4A’s, condemned it as a conflict of interest and an attempt to poach members.
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