Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Two Amtrak locomotives are hauling more than passengers across their routes. They are also carrying advertising for the Toyota Tundra full-size pickup truck.
In a new approach to outdoor advertising developed by Toyota agency Saatchi & Saatchi, the Amtrak train engines have been painted to resemble mobile billboards with oversized images of the Tundra Double-Cab pickup.
The locomotives are running on the Texas Eagle route between San Antonio and Chicago and on the Silver Service run from Washington, D.C.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in