Amtrak Carries Powerful Image for Toyota

DALLAS Two Amtrak locomotives are hauling more than passengers across their routes. They are also carrying advertising for the Toyota Tundra full-size pickup truck.

In a new approach to outdoor advertising developed by Toyota agency Saatchi & Saatchi, the Amtrak train engines have been painted to resemble mobile billboards with oversized images of the Tundra Double-Cab pickup.

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