NEW YORK--Ammirati & Puffs has walked away with the $840 million Boks account, the casual footwear and apparel division of Reebok Internat" /> Ammirati walks with Boks biz By Alison Fahey <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>NEW YORK--Ammirati & Puffs has walked away with the $840 million Boks account, the casual footwear and apparel division of Reebok Internat


NEW YORK--Ammirati & Puffs has walked away with the $840 million Boks account, the casual footwear and apparel division of Reebok Internat" />


NEW YORK--Ammirati & Puffs has walked away with the $840 million Boks account, the casual footwear and apparel division of Reebok Internat" />



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Ammirati walks with Boks biz By Alison Fahey



NEW YORK--Ammirati & Puffs has walked away with the $840 million Boks account, the casual footwear and apparel division of Reebok Internat

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Ammirati’s “strategy thinking” won out, according to Dave Ropes, Reebok’s vp worldwide advertising.
Introduced in 1992 in the U.S. Boks–with $60 million in U.S. sales’ will be launched in 17 countries this week. Sources said the review was prompted by Reebok’s concern that Toth couldn’t handle such a launch.
A&P and Reebok have not always been so chummy.

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