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NEW YORK American Express and the U.S. Tennis Association have launched an online show for fans of the U.S. Open tennis tournament, which begins Aug. 27.
Publicis Groupe’s Digitas, the Boston-based i-shop long on AmEx’s agency roster, assisted in the program’s creation.
“The U.S. Open Online Highlights Show” will run key elements of matches during the two-week tournament. The program, accessible at www.americanexpress.com/tennis and www.usopen.org, will show best bits from the individual matches beginning at 6:30 p.m.
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