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NEW YORK BrandBuzz has landed creative duties on Amerifit Brands’ Estroven and Culturelle without a review, the WPP Group agency said.
Estimated billings are $7-10 million. The New York shop’s first work is expected to break in the third quarter.
The win reunites BrandBuzz with Doug Meyer, former CEO of Burt’s Bees, an agency client from 2005 to 2007. Meyer in January became evp, marketing and sales at Amerifit in Bloomfield, Conn.
“I was incredibly impressed with BrandBuzz from the work they did with me when I was at Burt’s Bees, so I have the utmost confidence in their abilities,” said Meyer.
Estroven
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