Americans Frequent Search Engines

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Nearly 40 percent of Americans, or 114.5 million people, used a search engine during January, according to Nielsen/NetRatings.

That figure represents 76 percent of the active online U.S. population. Each user spent an average of nearly 40 minutes using search engines during the month.

Google topped the charts as 59 million people used its search engine last month, the research firm reported. Meanwhile, Yahoo! Search attracted 46 million visitors in January, while MSN Search welcomed 45 million.

Rounding





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in