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BOSTON The American Legacy Foundation said it has hired consultancy Pile and Co. here to conduct a review of its media buying chores. And a client representative confirmed that a competition for creative duties would follow, though no timetable has been set for that contest, which could still be several months away from starting up.
The buying assignment has been handled by Media Head in New York for the past four years. Media Head, an independent, succeeded Havas-owned MPG on the business in early 2003.
Media
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