Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON The American Legacy Foundation has named five semifinalists in the review for the national anti-smoking group’s public relations account.
Advancing to the capabilities round today were Omnicom’s Fleishman-Hillard and Havas’ Magnet Communications, both in New York; Interpublic Group shops MWW Group, E. Rutherford, N.J., and Golin/Harris, Washington; and incumbent Porter Novelli, Washington, a unit of Omnicom.
Annual public relations spending by Legacy is approximately $2-4 million. Finalists will be named early next month.
Creative chores on Legacy’s $50-60 million ad account are also in review with the incumbent team of Havas’ Arnold, Boston, and Maxxcom’s Crispin Porter + Bogusky, Miami, defending against IPG’s Campbell-Ewald, Warren, Mich.;
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in