Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK American Century is testing creative concepts pitched last week by three New York finalists for its estimated $20 million creative account: Omnicom Group’s TBWA\Chiat\Day, WPP Group’s Grey and independent Wieden + Kennedy, sources said.
The selection process is expected to last at least another two weeks, said sources. The incumbent, independent RPA in Santa Monica, Calif., did not defend.
No consultant is being used to guide the review.
Client repreentatives could not immediately be reached for comment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in