American Airlines Tugs at Latino Emotions

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

DALLAS When American Airlines launched its first brand-image campaign in more than a decade, it took a slightly different approach in the Hispanic TV work created by Zubi Advertising Services than it did in the English versions.

In four English-language spots from Interpublic Group’s TM Advertising, Irving, Texas, American uses humor to illustrate the tagline, “We know why you fly.” In the Spanish-language spot created by independent Zubi, Coral Gables, Fla., the mood is much more poignant and nostalgic.

Shot



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in