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NEW YORK Amazon.com has filed 11 federal lawsuits in the U.S. and Canada, seeking millions of dollars in punitive damages from online marketers who sent e-mails falsely labeled as coming from the e-commerce giant.
The Seattle-based company said the lawsuits are part of a broader initiative to crack down on and eliminate e-mail forgery or “spoofing,” an illegal, deceptive online marketing ploy that conceals the true origin of an e-mail sender by using another’s identity.
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