The winter holiday is a time for music with its ability to unite listeners with their favorite tracks, generating memories and feelings to get them in the mood. With that in mind, streaming service Amazon Music has released a spot that features various forms of animation, from claymation to some terrifying puppetry as it explores the world of music and the experiences it can deliver.
“Unbox a World of Music” has been created by Droga5’s London and Tokyo agencies to showcase the various music genres that listeners can expect, emulating the role it plays all around the world.
The one-minute-long spot, directed by BlinkInk directing duo Stevie Gee and Essy May, includes a range of animated sequences created to emulate different musical styles, from K-pop and Christmas favorites to urban pop.
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