Amazon Music Launches Interactive Artist Merch Shop to Replicate In-Person Experiences

Prime members can now browse artists' music, livestreams and vinyl

About a year after the pandemic was declared a national emergency in America, concerts are still scarce and music lovers have lost touch with the intimate, interactive, in-person experiences they once had with their favorite artists.

To give artists a new way to engage with their fans, Amazon Music has launched an integration of artist merchandise right within artists’ pages, tying music and merch into a singular shopping experience.

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Launching with products from artists like Lady Gaga, Billie Eilish, Jack Harlow and Gucci Mane, Amazon Music’s new shopping experience allows fans to shop their favorite artists’ merchandise, vinyl and additional products while simultaneously listening to their albums, livestreams and music videos.



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