Amalgamated Adds Clearblue Easy

NEW YORK Amalgamated has landed creative duties for early pregnancy test Clearblue Easy after a review of undisclosed agencies, the client confirmed. The agency also will launch a new product for the client in the summer; details were not disclosed.

The client said it expects to spend $10 million in measured media over the next year as the New York-based independent shop also repositions the brand.

In a statement, Julie Godon, the director of marketing for women’s health at Inverness, which markets Clearblue Easy, said, “We are thrilled to be working with Amalgamated, as we share a common vision for how we need to be communicating in the women’s health category.