Alma Mater 25 Years Later

The American Advertising Federation’s National Student Advertising Competition has long been a rite of passage for college seniors working to land agency jobs after graduation.
Now the NSAC, which pits student teams around the country against each other in mock reviews for real products, is working to track down former participants for its first reunion.
Alice Kendrick, chair of the AAF’s academic division, estimates that as many as 75,000 students have competed in the NSAC over the years. The problem, she admits, is finding them.
“Relative to the formation of the earth’s crust, 25 years isn’t a long time,” Kendrick said, “but it does pre-date the development of alumnae-tracking systems at most universities.”
The reunion is part of the AAF’s American Advertising Conference, June 18-21, in Minneapolis.
Kendrick said a print ad (shown here) has been sent to colleges and is also running in the AAF’s American Advertising magazine.
–Steve Krajewski