Alloy Reports Revenue Jump

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NEW YORK — Alloy, an online-and-offline Gen Y marketer, reported Wednesday second-quarter revenues of $52 million, up 81 percent from the same period a year earlier.

Earnings before income taxes and acquired intangible asset amortization reached $1.9 million for Alloy in Q2, or 5 cents per diluted share. That compares to a loss in Q2 2001 of $2.4

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