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TLP has been assigned all media planning, buying and merchandising support for Allied Domecq’s restaurant brands.
The one-year deal is worth $4 million and calls for TLP of Dallas to provide field marketing support to Allied’s national agencies, Hill, Hol-
liday, Connors, Cosmopulos, Boston, and Deutsch, New York.
Allied, based in Chicago, is the parent of Dunkin’ Donuts, Baskin-Robbins and Togo’s.
No review was involved in the assignment, according to TLP partner and director of media services Kim Kohler.
“We’ve been working with them for several months before things were formalized with this announcement,” Kohler said.
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