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Butler Campaign for Small Business Resource Has a Comic Touch
SAN FRANCISCO–Dot-com ads are often laden with over-the-top humor meant to leave an impression strong enough to get people to a Web site. Sites promoting traditional small businesses, though, haven’t been known for edginess–until Butler, Shine & Stern’s new $10 million campaign for AllBusiness.com.
Three TV spots and an accompanying print campaign comically show the degree to which people are committed to business. One print ad, for instance, shows an AllBusiness.com
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