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PNC Bank’s search for a new creative and media partner is down to three shops, and Adweek readers might call the review a battle of the agencies of the year.
Still in the running: Deutsch, New York; Mullen, Wenham, Mass.; and W.B. Doner & Co., Southfield, Mich. Each gets a creative assignment this week, with presentations set for later this month and a decision expected by the end of February.
Last week, Deutsch was named national agency of the year, 1998 [Adweek, Jan.
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