Albertson's Branding Efforts Bolster Market Growth

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NEW YORK – Supermarket retailer Albertson’s said Tuesday that its restructuring plan is ahead of schedule and that focused marketing and merchandising programs are helping to strengthen its financial situation.

As part of a plan announced in July to reduce costs by $250 million by the end of second quarter 2002, the nation’s second largest supermarket operation (behind Kroger) opened 24 food stores, 24 drugstores and 15 fuel centers and closed 31 food stores and 29 drugstores.

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