AKQA Wins Coke Web Account

NEW YORK AKQA was named lead interactive creative agency for Coca-Cola, the client said.

The San Francisco independent agency will lead Coke’s roster of global and local shops in “creative and technical” duties, a client representative said. Coke works with several Web shops worldwide.

The win came after a review involving an undisclosed number of interactive shops. An AKQA rep confirmed the win and referred calls to the client. AKQA’s New York office will lead work on the account.

Coke operates Web sites like MyCoke.com, and international sites under the iCoke brand. Its Web sites typically target the youth demographic with a mixture of music and community.

Coke joins Microsoft’s Xbox as high-profile clients for AKQA, which designed the interactive guide for Xbox and is launching Web sites for all Xbox-branded games. Earlier this month, it launched a Web site and viral campaign for “Perfect Dark Zero,” a game for Xbox to be released next month.

AKQA has worked with Coca-Cola previously. The shop landed creative duties for the launch of Coke Zero in June.