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BOSTON Akamai Technologies next week will name three finalists in a review of the creative portion of the company’s marketing account, according to a request for proposals obtained by Adweek.
The company in Cambridge, Mass., said the budget is $600,000, to be spent in the first two quarters of 2005. Initial materials are due back at Akamai tomorrow. Final presentations are set for Nov. 24-25, with a decision scheduled the next day.
“Specifically, we are looking to partner with an agency for … a series of print and online ads to run in industry and vertical market-focused publications; a series of direct mail ‘templates’ and a 30-second video to be displayed in our corporate headquarters,” according to the RFP.
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