AILES TO ARIAS

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Everyday characters belt out operatic conversation in a campaign aimed at attracting a new audience to The Lyric Opera House in Kansas City, Mo.

The campaign, developed by hometown agency Muller + Co., employs the tagline, “Take a break from the ordinary.”

The three 30-second spots depict supposedly normal people belting out banal dialogue through opera.

In one spot, a man stands in line at the grocery store and sings “What an ass I am” to the cashier because he forgot to bring his coupons.

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