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The first major ad campaign encouraging voter awareness among Hispanics will launch next month, backed by the Association of Hispanic Advertising Agencies.
“We believe that what we are doing is one of the noblest efforts [AHAA] will ever undertake,” said board member Aida Levitan, announcing the initiative at the group’s annual conference in Chicago last week.
Created by Casanova, Pendrill Publicidad, Irvine, Calif., the fully integrated campaign is already backed by $5 million in donated media commitments.
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