Agency News


Green Team was named to handle Smithsonian magazine’s advertising and promotions, which will include creating a corporate-identity program, collateral materials, direct mail, online promotions, mobile exhibitions and a broadcast-media partnership. The magazine is published by the Smithsonian Institution in Washington. First-year billings are estimated at $1 million. Green Team is based in New York.

A billboard for the National Geographic Society’s new cable station, the National Geo graphic Channel, will go up at 1600 Broadway in New York on Jan. 1 and will remain there through the first quarter of 2003. The sign measures 14 feet in height by 70 feet in length. New York-based Sherwood Outdoor represents all the signage on the building, which is owned by Sherwood Equities.

Trollbäck and Co. provided all graphic sequences for a spot promoting HBO Films’ lineup. The New York-based client’s staff wrote the script and edited the spot. The visual-communications company’s team included creative director Antoine Tin guely, producer Elizabeth Kiehner, editor Nicole Amato and CG artist Chris Haak. The commercial, part of HBO Films’ branding campaign, will air indefinitely. The effort bears the tagline, “Visions. Realized.” New York-based Trollbäck also has an office in Los Angeles.

HSR Studios mixer Glenn Navia completed the audio mix for two short films, Dream Begins and Athletes Venues, used by NYC2012 to promote New York as a site for the 2012 games to the U.S. Olympic Committee. New York was chosen by the committee to represent the United States in a global competition to host the games. The winner of the global competition will be named in 2005. HSR is a New York-based audio facil ity that serves clients in the TV and radio advertising, feature-film and broadcast industries.

New York-based Goldberg Fossa Seid Advertising was named the agency for Hedstrom Corp.’s Factor X line of extreme-sports equipment. The client is an Arlington Heights, Ill.-based manufacturer of children’s outdoor equipment. The budget is estimated at $1 million-plus. GFS is charged with creating a campaign slated to launch in spring 2003. The effort will include 30- and 15-second TV commercials that target boys ages 8-17; the work will appear during wrestling programs and on children’s networks, MTV, Fox Sports and ESPN, among others. Print and cinema ads may also be part of the mix.


The CBK Group in Paramus was hired to handle IGT OnLine Entertainment Systems’ national advertising, public relations, special events, corporate branding and collateral materials. The Clifton-based client develops, installs and operates online, instant and video systems for the lottery industry. The company is an affiliate of gaming company IGT.

Jerry Roache Direct relocated from Little Silver to Shrewsbury. The direct marketing agency’s new address is 166 Patterson Ave. The shop was founded in 1982.


The University of Pennsylvania Health System in Philadelphia named SFGT the advertising agency for its Penn Fertility Care program. The Philadelphia-based shop was selected based on a campaign it created for UPHS that was designed to recruit nurses, pharmacists and radiologic technologists. The fertility effort, which is slated to break in February, will include broadcast and print. The budget is undisclosed.

The Brownstein Group was hired to create strategic branding efforts for Executive Education for the Wharton School of the University of Pennsylvania in Philadelphia. The Philadelphia-based shop’s work for the client will include advertising, public relations, direct marketing and interactive marketing. Wharton Executive Education programs are also offered through the Wharton West Center in San Francisco. The Brownstein Group also has an office in Seattle.

White Good & Co. Advertising was tapped by Pacific Pools, a Latham, N.Y.-based man ufacturer of vinyl-liner, in-ground swimming pools, to handle advertising, marketing and branding efforts. The client makes polymer sidewall panels, vinyl liners, thermoplastic steps, safety covers and other products used in the construction and renovation of in-ground pools. Pacific Pools has an additional facility in Scotia, N.Y. White Good is based in Lancaster.