Agency News


DiMassimo Brand Advertising and Lime were hired by Hampton Mills to launch its Robin sports-drink brand this spring. DiMassimo is charged with creating the brand’s strategic platform, naming architecture, graphic identity, product design, point-of-purchase materials and brand advertising. Lime is responsible for media relations, promotions, trade relations, and guerrilla and event marketing. The Far Hills, N.J.-based client plans to debut a line of sports-related drinks this year. The budget was undisclosed. DiMassimo is based in New York; Lime, a kb creative network com pany, is also based in New York.

Michael Myers, executive vice president/managing director, account service of Palio Communications, was inducted into the 2001-02 edition of International Who’s Who of Professionals. Myers has worked at the Saratoga Springs-based advertising and communications agency, which specializes in healthcare and consumer products, since its inception in 1999. Palio Communications is a subsidiary of inChord Communications.

College Point-based Display Technologies, a designer and manufacturer of point-of-purchase merchandisers, created a custom, interactive light-box display for GE Lighting’s new Reveal lightbulb. Display Technologies distributed the new items to mass merchants and chain stores nationwide. The GE Reveal Comparator allows consumers to see the difference between a room lighted with the GE Reveal bulb and a room with another type of light. One version of the Comparator demonstrates different lighting effects, while another also has a sound chip to provide narration.

Sam Bregande, executive creative director of Latorra, Paul & McCann, will be a judge for The 2002 International Andy Awards, to be held this month in New York, and The 2002 Clio Festival, to be held in May in Miami Beach, Fla. Bregande, who joined the shop in 1996, will serve as a category broadcast judge for the Andys and a regional radio judge for the Clios. Latorra, Paul & McCann is a Syracuse-based marketing-communications agency.

Commack-based SafetyTots International, which produces children’s safety-learning products, tapped The Blankman Group for public relations services. The client markets “What’s the Safest Thing to Do?,” an interactive learning product available on CD-ROM and flashcards. The Garden City-based agency also was chosen to provide public relations services for The National Center for Disability Services, based in Albertson. The center is a national nonprofit facility dedicated to helping children and adults with disabilities meet their academic and professional goals. The Blank man Group is part of the Manning, Salvage & Lee Worldwide Affiliate Network.


A campaign for The C.F. Sauer Co.’s Duke’s Mayonnaise that features Southeast radio personalities JohnBoy and Billy broke last week. The effort, which includes radio, an on-pack program and a new Web site, was created by Planet Central, a Westfield-based advertising agency with an office in Richmond, Va. JohnBoy and Billy are doing the spots live during their morning radio show, which is broadcast on 94 stations in the Southeast. The work will tout C.F. Sauer’s sponsorship with the Swansboro Motor Co. of the No. 90 car that will be driven during the 2002 Winston Cup season by Rick Mast. The client is based in Richmond.

Linett & Harrison added the Hilton Pearl River and Ocean City Golf Getaway to its client roster. The Hilton Pearl River is a hotel in Pearl River, N.Y., that caters to the wedding, bar mitzvah, party and corporate-meeting markets. The Millburn-based advertising agency will create a campaign for the hotel that includes print, direct marketing, collateral materials and a Web site. Ocean City Golf Getaway is a consortium of 17 golf courses and more than 50 hotels in Ocean City, Md. Linett & Harrison will promote the resort via print, television, radio and other media, as well as promotions. Combined spending for the two accounts is estimated at $1-1.5 million.

Wise Vision and Hearing hired brand-growth consultancy S3 to handle adver tising and brand-marketing strategy. The Boonton-based agency is charged with providing 2002 advertising, direct marketing and point-of-purchase materials in both English and Portuguese. News paper, mail and retail-signage efforts meant to build the client’s image are set to break this month. S3 is also responsible for media placement. Wise, which is based in Hoboken, has three retail locations.

Mount Olive-based TMPW Direct was tapped by Best Friends Pet Resorts and Salons in Norwalk, Conn., to implement and manage a yearlong outbound telemarketing program that focuses on customer service. The agency was also hired by WD-40 Co. to create, implement and manage postpurchase customer-service programs for its 2000 Flushes, X-14 and Carpet Fresh brands. The client is based in San Diego.

Jerry Roache Direct was hired by Mintax to reposition it in the marketplace and update the company’s corporate image. The Little Silver-based shop will also handle the East Brunswick-based financial-incentive firm’s lead-generation efforts, sales promotions, direct mail work and print advertising. The agency’s vice president of marketing services, Stephen Dick, will supervise the account.

Three-dimensional-marketing company Showtime Enterprises was tapped to promote golf-footwear and glove maker Foot Joy to the trade at the PGA Merchandise Show, which is being held Jan. 24-26 in Orlando, Fla. The Paulsboro-based agency is responsible for rebranding the Westport, Mass.-based client’s DryJoys all-weather line of golf products. Showtime Enterprises designs, creates and implements three-dimensional marketing programs for trade shows, events, conferences, retail stores and incentive efforts.

The SPI Group moved its headquarters from Upper Montclair to 165 Passaic Ave., Suite 410, in Fairfield. The public relations and online-marketing agency also has an office in Berea, Ohio, that opened last year. The SPI Group’s clients include Tyco Capital Corp., KeyBank, GE Lighting, Coldwell Banker Real Estate Corp., Novartis and Pfizer.

The MWW Group will handle strategic media relations for The Sawtooth Group, a Woodbridge-based advertising agency. Its clients include Horizon Blue Cross Blue Shield of New Jersey, McCormick & Co., Heavenly Ham and Coldwell Banker Real Estate Corp.’s Blue Edge Realty. MWW is an East Rutherford-based public relations agency with offices in New York, Trenton, Los Angeles, Chi cago, Washington and Seattle.