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BrandBuzz, the two-year-old guerrilla-mar keting unit of Young & Rubicam, is extending its offerings to Europe, through the rebranding of a like-minded Y&R unit in the Netherlands. Beyond the Line, a multidisciplinary branding shop in Amsterdam, was renamed BrandBuzz Europe, effective Nov. 1. It will continue to be run by managing partner Kees Klomp. Within 1 1/2 years, BrandBuzz wants to expand to Latin America and Asia, said John Partilla, the shop’s managing director in New York.
Wieden + Kennedy was awarded a fourth-quarter media buying and planning assignment from JetBlue Airways, the agency said.
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