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823 Productions was hired by Estée Lauder International to handle all hospitality, enter tainment and logistical components of the New York-based company’s International PR Conference, to be held in July in New York. The New York agency provides marketing-communications services, such as publicity, special-event production, event marketing, promotions and creative services.
Rotter•kantor was hired to launch a new collection of high-fashion footwear called X18. The brand is designed in Reykjavík, Iceland. The shop, which was awarded integrated-marketing duties, will launch the brand in North America at the WSA shoe trade show, to be held in Las Vegas in August.
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