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NEW YORK
New York direct marketing agency Cooper Direct Advertising is one of five marketing companies that joined forces to form The Alliance for Intelligent Marketing, a global network of marketing-services providers working directly with the newspaper industry to provide integrated and cost-effective marketing solutions. Among the services the Alliance will offer are data integration, market research, creative strategy, production and execution, database design and development, decision-support technology, direct response marketing, statis tical anal ysis and customer-relationship management.
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