agency news


Jesse Reisner of Editing Concepts in New York has edited two 30-second Kids Foot Locker spots for The Geppetto Group, also in New York. “Super Hero” features the character Capt. Velocity, and “Street Ball” combines live action with graphics to highlight the difference between basketball and street basketball. Both spots first aired in late August.

The Association of Asian American Advertisers will hold a full-day conference in New York on Oct. 23. The conference is targeted at both advertisers and Asian American advertising-industry professionals. The morning’s sessions will be geared toward advertisers, the media, general-market agencies and clients. The afternoon will offer information for professionals already working in the Asian American advertising industry. Lunch will be included. For more information and to register, contact Lisa Skriloff at Multicultural Marketing Resources by telephone at (212) 242-3351, by fax at (212) 691-5969, by mail at 286 Spring St., Suite 201, New York, NY 10013, or by e-mail at

The Friends of the Central Library in Syracuse, sponsors of the Rosamond Gifford Lecture Series, has hired Designworks Advertising, also in Syracuse. The agency will be responsible for creating all promotional materials to support the 2000-01 lecture series. The series, a fundraiser for Onon- daga County Public Library, brings authors to Syracuse for discussions of their creative processes.

GRW Advertising in New York has been awarded the Pride Institute’s advertising account. The institute provides treatment programs for chemical dependency and mental-health issues for the gay, lesbian, bisexual and transgender communities in several U.S. locations. GRW will be responsible for all aspects of marketing communications for the client, including advertising, collateral materials, and a comprehensive redesign and expansion of its Web site., a travel-agency network with about 8,500 member agencies in North America, launched a multimillion-dollar consumer-advertising campaign with USA Today to drive additional business to its member agencies and build brand-name awareness across the U.S. The campaign kicked off Sept. 8 and will run weekly throughout the year. will also launch a smaller campaign in Canada using The Globe & Mail. Lum & Associates, a travel-marketing and advertising agency in Garden City, has been retained to handle the design and production for the USA Today campaign.

Communications/Marketing Action, a public relations and marketing-communications company in New York, has made known its new division, B2Women. The unit was cre-ated to support the objectives of companies that target women entrepreneurs and corporate businesswomen, as well as women-owned or led businesses and associations.

New York-based Mentis Group, a healthcare marketing and communications company with a focus on Internet and new-media strategies, has signed a contract with Bayer Pharmaceutical to begin implementing a variety of projects. The agency was launched in January.

Full-service shop Crawford Advertising in Syracuse has been named advertising agency for Installations Unlimited, an aftermarket car, boat and truck accessories retailer in Syracuse. To date, agency work for the client has included producing TV advertisements and coordinating ef- fective media placement. In addition, Crawford Advertising has been responsible for creating new promotional opportunities, including a customer-incentive and branding program, which required creating a new logo.

823 Productions, a New York-based full-service marketing-communications agency, has been appointed public relations agency for the Kids for Kids Project. The shop will create a national media relations campaign for the client. The Kids for Kids Project is an entertainment-driven nonprofit charitable organization in New York committed to raising public awareness and research money for Duchenne muscular dystrophy through the performing arts. The organization works with Parent Project Muscular Dystrophy, a national organization managed by parents who have children with Duchenne and Becker muscular dystrophy.

The Carbone Smolan Agency, a strategic-design company in New York, and its public relations partner, Stern & Co., also in New York, have been hired to create an integrated brand-image and commu-nications program for MarketSwitch Corp., a provider of real-time multioffer optimization technology for Web-enabled e-commerce, traditional outbound marketing and call-center customer-care operations. Media placement will be handled by Wilson Media Group.

The fourth component of the Jewish Na- tional Fund’s first national print-advertising campaign recently broke in Newsweek. The purpose of the ad campaign is to establish JNF further among American Jews and raise awareness of JNF’s efforts to remedy the water shortage in Israel. Hackensack, N.J.-based advertising agency Source Communications created the campaign based on a marketing plan developed by JNF’s Mar-keting & Communications Committee.

New York-based Zap Edit’s Michael Schwartz edited a public service an- nouncement for the Ad Council and the National Crime Prevention Council that consists of only children’s drawings and voices highlighting the dangers of improperly stored firearms. The three-spot campaign was created by FCB in New York and directed by Michael Schrom of Michael Schrom & Co., also in New York.

Net-mercial, a developer of transitional rich-media advertising products with of- fices in New York, San Francisco and Salt Lake City, has launched its Affiliate Marketing Program. “Net-mercials” are delivered to a targeted audience through the Jump.Space Affiliate Program. Consumers can see video, audio and animated ads when clicking on an affiliate button. Jump.Space is activated when a viewer clicks on an affiliate marketing button found on a Web site. The Net-mercial plays during the “jump” to the affiliate’s Web site, delivering an ad to a targeted market.

Niles Audio Corp., a supplier of whole-house integrated audio/video systems, has appointed Roher Public Relations in New York as its public relations firm. Roher will conduct a marketing public relations program covering the client’s trade and end-user markets, which will include media relations and other marketing and promotional programs.

Epoch 5 Public Relations in Huntington has been hired to represent Morton’s of Chicago, The Steakhouse, as it prepares for the opening of its Great Neck restaurant in October. Headquartered in New Hyde Park, the client has 52 locations worldwide.


DKB and Partners has been hired by Epointments to develop and implement strategies to market its Internet scheduling software nationally. DKB, an advertising and public relations agency in Morristown, will be responsible for Web-site design, strategic planning, brand development, collateral materials, advertising and public relations for the product launch of the new software.

Thomson broadcast systems, a subsidiary of Thomson multimedia, has selected R&J Integrated Marketing Communications as its na-tional public relations agency. Under the terms of the agreement, R&J will provide public relations support for the client’s broadcast systems in the U.S., including developing and managing events, trade-show support and media relations. R&J is a full-service agency in Parsippany.

The Sherry Group, a public relations and communications company in Parsippany, has added five new clients: Ernst & Young, The History Channel, Cadillac, LandWare and Carl Freeman Golf & Associates. TSG will handle all public relations for E&Y’s newly acquired sponsorship of the U.S. Ski and Snowboard Association. The History Channel has developed a mobile exhibit to promote its latest programming. TSG will manage the day-to-day operations of the rig, including coordinating tour stops and school visits throughout the year. The agency will also handle public relations for Cadillac’s sponsorship of the U.S. Men’s Swim Team in the 2000 Olympic Games. It will publicize and promote corporate recognition of LandWare, which designs and produces software and hardware solutions for the handheld-computer market. And TSG will manage public relations for Golfprophet, an online golf-course management service owned by Carl Freeman Associates. This will include the development stages, prelaunch, launch events and continuing public relations efforts in support of the Web site.

Corrective-eye-surgery center Wills Laser Vision at Princeton has hired Hollyrock/Miller as its full-service marketing- communications agency. Wills Laser Vision is a joint venture between Wills Eye Hospital and the Princeton Eye Group. The agency, which is based in Princeton, is creating a campaign that includes TV, print, direct mail and public relations and launches this month.

McGraw-Hill Publishing has used The Sawtooth Group’s “Close your mouth” print ad prepared for client McCormick & Co.’s Grill Mates seasonings to illustrate how to communicate a brand position clearly. The four-color ad will be included in a CD for professors and will support McGraw-Hill’s new college-level textbooks to be distributed to colleges and universities nationwide. The full-page ad, which recently appeared nationally in consumer magazines, features a steak grilling on an open flame with the headline, “Close your mouth. People are staring.” The ad ends with the Grill Mates logo and the tagline, “It’s how to grill.” Kristi Bridges, svp and creative director at the Woodbridge agency, led the effort to create this work.


Praxis Data Systems, a computer-network and e-commerce company in Mt. Laurel, N.J., and American Advertising Services, an advertising and public relations firm in Philadelphia, have entered into a joint venture. As companies do e-commerce through Praxis, American Advertising Services will create traditional advertising to attract users of the Web sites and e-commerce functions. Professional Web Concepts in Bryn Mawr, which creates Web pages, multimedia, Internet-related services and hosting, and is a sister company to Praxis, will also participate in the venture.

Direct-advertising agency Roska Direct in Montgomeryville has been awarded all advertising duties for Thomas Register Online, a Web-based guide published by Thomas Register for sourcing and purchasing industrial products and services. The agency has created direct marketing campaigns for New York-based Thomas Register’s print, CD-ROM, DVD-ROM, and CAD Title products for 16 years; it will continue to market these products.