agency news


Mezzina Brown & Partners has been hired to redesign the Carol M. Baldwin Breast Cancer Research Fund Web site. The New York agency, which provides marketing, consulting, finance and interactive services, has taken this project on a pro bono basis. The redesigned site will include an easy-to-use contribution form, as well as serve as a source of information about breast-cancer prevention and research.

Korey Kay & Partners has been tapped by, an Internet marketplace for buyers and suppliers in the semiconductor industry, to help brand and market the company. The New York agency will be responsible for all integrated marketing, from media advertising to interac- tive activities.

Animated spokescharacters and Magic the Dog appear in “Tons of T’s,” a new 30-second spot for Old Navy produced by animation director J.J. Sedelmaier of J.J. Sedelmaier Productions. The spot, which promotes the clothing chain’s T-shirts and features the Jackson Five’s song “ABC,” is the fifth one done for the client by the White Plains studio.

Healthcare-marketing consulting firm Creative Healthcare Solutions, a subsidiary of Gerbig, Snell/Weisheimer & Associates, has added PocketScript as a client. CHS, based in Saratoga Springs, has assisted Mason, Ohio-based PocketScript during the last few months in selecting and implementing its first sales force outside Ohio. The client develops software applications for wireless, handheld devices designed to im-prove physician efficiency and work flow. By using PocketScript, doctors can obtain patient and insurance-coverage information, formulary listings and potential drug interactions, and then use the technology to send prescriptions via secure fax or encrypted Internet transmissions.

Lieber Levett Koenig Farese Babcock’s first print work for features images of firefighters, paramedics and a police officer over the headline, “The job is the real test. Don’t get stuck on the written one.” The New York shop’s $5 million campaign, which also includes outdoor posters, direct mail, radio ads and collateral, rolled out in mid-October. The tag- line: “Learn. Pass. Go.”

Saratoga Springs-based Palio Communications has added Delta Marketing Dynamics to its client roster. To illustrate the online-research capabilities of Jamesville-based DMD better, Palio is redeveloping a Web site and creating a direct mail campaign promoting the Web site. The client is a survey and marketing-research firm with expertise in research with patients, pharmacists, retail and hospital pharmacies, and physicians.

Multidisciplinary design and production studio hey! in New York has been tapped for the Japanese market by Nickelodeon Global Network Ventures in New York. The New York studio created a quartet of 30-second promos and six 90-second interstitials in which a group of young “technologists” intercept Japanese cable lines to bring Nickelodeon programming to the Asian market. Spoofing Japanese B movies, the campaign promotes the network’s switch to a new satellite provider and began airing on the new Nickelodeon Japan and the Barker Channel earlier this month. The hey! creative team included creative director Laura Tolkow, executive pro- ducer Stephen Villante, director/DP Tarquin Cardona and senior producer Taylor Lawrence.

Attik, an all-media creative-solutions provider in New York, has designed a 30-second spot that combines live action with computer-generated imagery. Created through Marsteller Advertising in New York, “What Next?” is meant to position NEC as a technology leader that supplies its customers with value-added solutions. Among those on the Attik team: executive producer Jim Moran; creative director/director Aporva Baxi; design director/director Paul Driver; designer Michael Spoljaric; AfterEffects animator Bran Dougherty-Johnson; senior producer Josephine Tyne; and associate producer Chantelle Edward.


The Star Group has been named advertising agency for OakTree Health Plan, a Medicaid managed-care plan with more than 60,000 members in the greater Philadelphia area. The plan is owned by Minnesota-based Health Risk Management. Initial assignments include a new-member campaign to build enrollment and several community-outreach special events. The agency is based in Cherry Hill.