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New York
Saatchi & Saatchi’s first U.S. work for
Beck’s beer pokes fun at the client’s
German heritage. One TV spot shows a German standup comedian unable to get laughs; another features a tight-collared man unable to relax; and in a third, actors portray Romeo and Juliet in stiff, absurd costumes. Each spot ends with the thump of a wet Beck’s bottle on a counter and the tagline: “Beck’s. The best of what Germans do best.”
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