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CONNECTICUT
Hartford-based Pite Plus Marketing has been selected by Aetna U.S. Healthcare to develop marketing positioning, strategy and product names for a line of disability insurance products to be introduced at a sales conference in March. The 10-year-old agency is owned by Beth Pite. The creative team for the Aetna project will include Jane Rainwater and Phil Moore of Rainwater Design in Hartford and Vernon-based writer Laura Stone.
Employee Family Protection in Glastonbury has tapped The BCB Group in Meriden as its agency of record.

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