Agency News

NEW YORK Chillingworth/Radding, New York, has launched a new print campaign for Garanimals, the children's apparel brand of Garan. The print ads, which are appearing in magazines such as Parenting, Parents, McCall's, Sesame Street Parents and American Baby, are designed to inspire memories of the "first" events in childrens' lives. Copy on one print ad reads, "Remember your first? Bet you were wearing Garanimals too." The text is accompanied by a shot of a toddler taking his first steps. Four different print ads will run in the initial series, with more set to break next year. Big Flower Holdings, New York, reported that Webcraft, its New York-based direct marketing subsidiary, has acquired ColorStream Technologies in Chicago. Dubois, a New York-based advertising agency specializing in consumers ages 18-35, has opened for business. Jordan McGrath Case & Partners, New York, has acquired Toltzis Communications, a Trevose, Pa.-based healthcare advertising agency. The deal also includes the Medical Education Group, a Toltzis sister company. Toltzis Communications reports $30 million in annual billings. Spada Advertising, Williamsville, has been named as the advertising and marketing agency of record for InfoMiners, a data warehouse and business intelligence company. Spada is charged with developing InfoMiners' strategic marketing plan. Market research firm Roper Starch Worldwide has tapped Atomic Communications, a New York-based strategic marketing, communications and design company, to create a new trade advertising campaign. Billings are undisclosed. Donaudy Munch Marketing Communications, Hauppauge, has created a marketing and advertising campaign to launch the 1998 World Boccia Championships. More than 300 physically challenged athletes from 30 countries and their coaches are participating in the event, which is being held from June 15-20 at Long Island's Hofstra University. Donaudy Munch produced brochures, the event program, print ads, stationery and radio spots. Manning, Selvage & Lee, a New York-based public relations firm, has named Tanitim Public Relations, Istanbul, Turkey, as a global partner. The 11-member firm lists clients such as Sara Lee, CPC Knorr, Novell, Motorola, Volvo and Ernst & Young. NEW JERSEY The NWW Group, East Rutherford, has added two new public relations clients: Bethlehem Steel, the nation's second-largest steel producer with $5 billion in annual revenues; and Ronald Schmidt & Associates, a provider of architecture, interior design, planning and project management services. The Sawtooth Group, Woodbridge, has signed Project U.S.E Outdoor Prevention Programs, Red Bank, as a pro bono account. Project U.S.E. is a private nonprofit corporation providing outdoor and environmental education to schools, youth programs, community agencies and substance-abuse recovery programs throughout New Jersey. Sawtooth is developing print materials to appear in schools, shopping malls and participating sporting goods stores throughout New Jersey. Richard Gillespie, founder and CEO of Princeton-based Gillespie Advertising, has been tapped to receive the Richard J. Hughes Humanitarian Award from Catholic Charities. The award will be presented at Catholic Charities' annual Guardian Angel Banquet on Sept. 18 at the Hyatt Regency Hotel, Princeton. PENNSYLVANIA Schubert Communications, Downingtown, has won a Silver Bell Ringer award from the Philadelphia Chapter of the Business Marketing Association for its print ad for client Admiral Insurance. Frankford Candy Co., Philadelphia, has named The Brownstein Group as the agency of record for its launch of Peter Pan peanut butter cups. Efforts will include national trade advertising, public relations and direct mail. CONNECTICUT Vogt/Wein Advertising, Westport, has been tapped by Lamaze Publishing to handle all advertising for the company's existing pre- and post-natal products as well as the launch of its new publication, Lamaze Family, after a review. Four contenders vied for the business. Vogt/Wein has also launched a new advertising campaign for Mystic Seaport, Mystic, to appear in the New York media market. The goal of the seasonal print and radio campaign is to reinforce the 69-year-old attraction's position as "the museum of America and the sea," according to the client. In the ads, museum staff members relate antecdoes about exhibits featured at Mystic Seaport. A total of three radio spots and four print ads are slated to appear in such newspapers as The New York Times; The Record of Hackensack, N.J.; and Newsday.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff