Glaxo Wellcome has tapped FCB HealthCare, New York, to handle creative and media chores on both consumer and trade advertising for its new anti-viral flu therapy medication. Billings on
the account were not disclosed. FCB already handles some Glaxo business, including Zyban, a nicotine-free anti-smoking pill, and Glaxo’s entire HIV product line.
GFS/Levinson Group, New York has been awarded the estimated $2 million account for Einstein Moomjy, the Pine Brook, N.J.,