Agency News

Mystic Media in Mystic, which specializes in providing online information on attractions, historic locations, events and lodgings throughout New England, has developed a pair of sites on the World Wide Web. One site promotes Cinque Amistad, who is the focus of an upcoming film produced by Debbie Allen and Steven Spielberg. The other site highlights various places to visit along the Connecticut Freedom Trail.
Avon-based Barnett Marketing North America has launched “Marketing Is Mental,” an integrated campaign designed to increase the success rate of both large and small businesses. The firm claims the plan can assist companies in devising better communications to reach consumers.
Harpell/Martins & Co. in Maynard has been retained by Plaintree Systems to develop a multimedia marketing effort, including the creation and implementation of an interactive Web banner program and a print campaign. The client develops switching products used in local area network applications.
Cone Communications in Boston has been chosen by Ocean Spray Cranberries in Lakeville-Middleboro, Mass., for public relations chores on a national brand-building campaign called “Save Our Waves.” The effort will support the company’s committment to celebrating life in and on the water.
Red Leaf in Boston has signed a three-year contract with Abington Savings Bank to design its annual reports.
Sterling Hager in Watertown has been tapped to handle public relations chores for Continuous Software in Irvine, Calif., a producer of workflow software, and GlobeSpan Technologies in Red Bank, N.J., a developer of chip sets used in telecommunications systems.
Neva Group in Cambridge has been selected to handle public relations duties for Voice Control Systems in Dallas. The agency will promote the company’s speech applications technology.
Eymer Design in Boston has developed an annual report for Cambridge-based Thermo Ecotek, a developer of environmentally conscious technologies used in the power generation industry.
Boston-based C. Paul Luongo Co. has been tapped to handle public relations chores for Air Packaging Technologies in Valencia, Calif.
Reputation Management in Cambridge is completing a year-long assignment for the Boston Chapter of the American Guild of Organists to promote a national touring exhibition titled “Festival Organ: King of Instruments.” The firm has been providing strategic marketing and communications planning for the 10-week event, which includes concerts, demonstrations and informal lectures.
Cassill & Williams Advertising in Cranston and Marlowe Brady Associates in Westerly have merged. The shops have opened a new office at 1020 Park Ave. in Cranston and named the agency Cassill & Williams. Bill DiPietro, who headed up Cassill & Williams Advertising, is president and creative director of the new entity, which provides advertising and graphic design services, including the development of logos, print collateral materials, catalogs, brochures, point-of-purchase executions and Web sites. Clients of the merged agency include United Technologies, Ensign-Bickford, Sherwood Industries and the Westerly-Pawcatuck Joint Development Taskforce.