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Picture Perfect: In a year Dominated by digital mania, Classic storytelling Pushes Goodby, Silverstein & Partners to the top
It’s round two of casting for Goodby, Silverstein & Partners’ first campaign for Dreyer’s Grand Ice Cream and the latest batch of earnest child actors has run through a dinner-table scene for the umpteenth time. The agency crew has been at it for hours. Art director Patrick Mullins and copywriter Jim LeMaitre are restless, tossing around a basketball while the kids emote.
The brand, known as Edy’s in the East, is probably best remembered for the dancing baby created by previous shop Goldberg Moser O’Neill.
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