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There hasn’t been this much motorcycle controversy since Robbie Knievel tried to jump the fountain at Caesars Palace back in the ’80s.
The squabble is between New York’s Merkley Newman Harty & Partners, which handles advertising for BMW’s bikes, and Dailey & Associates in West Hollywood, Calif., which does the same for Honda. With their respective 2002 ad efforts now out in enthusiast pubs, Merkley is taking very public exception to what it sees as Dailey’s rip-off of its 18-month-old campaign.
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