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LOS ANGELES — An accelerated review process is turning off potential contenders to E*Trade Financial’s agency search, sources said.
The Menlo Park, Calif.-based client met with several shops earlier this month and gave them only two weeks to prepare full presentations on creative, sources said. One source described the process as “amateur hour.” In addition, agencies wouldn’t have access to key decision-makers while preparing the presentations, sources said. Another exec noted the client was unclear about whether it was reviewing all of its business or just a piece of it.
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