Agencies Gear for Cathay Pacific Pitch

HONG KONG – Agencies chasing Cathay Pacific airline’s $30-million account are currently presenting credentials. The client will arrive at a short list of two or three within the next month. While the client hasn’t released the names of contenders, the group is thought to include J. Walter Thompson, Ogilvy & Mather, McCann-Erickson, Grey Advertising, Bozell Worldwide, The Ball Partnership and Dentsu, Young & Rubicam Partnerships.
Copyright Adweek L.P. (1993)