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Candie’s, which initially planned to review about five agencies for its estimated $25 million account, has expanded its list to at least eight shops.
Under consideration: New York shops Merkley Newman Harty, Spike/DDB, DiNoto Lee, Mad Dogs & Englishmen, Dweck & Campbell, DiMassimo and Balet & Albert, along with The Martin Agency in Richmond, Va., said sources. Some of those shops met with Candie’s last week.
The Purchase, N.Y., client will likely winnow the list to three or four and make a decision next month.
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