Agencies Emerge In The Chase For Candie’s Account

Candie’s, which initially planned to review about five agencies for its estimated $25 million account, has expanded its list to at least eight shops.
Under consideration: New York shops Merkley Newman Harty, Spike/DDB, DiNoto Lee, Mad Dogs & Englishmen, Dweck & Campbell, DiMassimo and Balet & Albert, along with The Martin Agency in Richmond, Va., said sources. Some of those shops met with Candie’s last week.
The Purchase, N.Y., client will likely winnow the list to three or four and make a decision next month. The winner will be asked to launch Candie’s new jeans and fragrances lines, with a campaign expected by early 1999.
Previous ads were developed by InMarketing, Glen Cove, N.Y. The client declined to name contenders; the agencies declined comment. –staff reports