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BOSTON Hannaford Bros. said it has selected Allen & Gerritsen as its lead agency following a review.
The independent shop in Watertown, Mass., bested DeVito/Verdi in New York, which is also independently owned, and Tierney Communications, an Interpublic Group agency in Philadelphia, in the final round of the competition.
Pile and Co., the consultancy here, oversaw the process. Berenter Greenhouse & Webster of New York, also owned by IPG, competed in the semifinal round.
Bruce Daman, director of brand communications at Hannaford, attributed A&G’s selection to its “strategy, creative and knowledge of retail.”
Hannaford
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