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When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the two agencies have an assignment to test that partnership.
SS+K has landed global creative responsibilities on Marriott International luxury brand JW Marriott, which has 70 locations in eight regions, including Asia, Europe, South America and the Middle East. And while SS+K led the pitch for the business, the New York shop put forth M&C as a partner to adapt and distribute ads overseas.
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